Today’s “battle for the basement” topic, just to be clear, has nothing to do with the Toronto Maple Leafs annual failure to make the NHL playoffs, and their inevitable plunge into the depths of hockey misery, all in the hope of picking up some highly-touted draft choice.
More dealing with the retail side of things, today’s subject examines the battle for basement floor supremacy between the industry’s two most favoured basement floor products, those being traditional composite (wood fiber) laminates and vinyl plank flooring.
When composite laminate flooring first hit the market 25 years ago, the task of laying it down was a horrible process. Not only did every plank need to be glued around the edges, but once fitted together, they had to be weighted down, then clamped with ratchet straps that would extend the full width of the room. Talk about a process.
Regardless, it was still a do-it-yourself, achievable project that certainly took less expertise than having to lay carpet or linoleum flooring. Those early glued laminates led to snap, or tap n’ click laminates, otherwise known as the age of chips, since connecting the laminate planks required a rather firm, and relatively violent blow, to effectively jamb a boards tongue into the receiving boards groove. Then came click flooring, followed by today’s drop click, compiling an innovative 20-year engineering journey that effectively made the traditional laminate floor installation process a whole lot friendlier.
And, now that the composite people have finally got things right, in come the vinyl plank folks. Having basically adopted the laminate click technology, vinyl clicks are seriously challenging the composite laminates for market share, and are definitely trending as the product of choice for today’s generation of shoppers. All good for the consumer, I suppose, since the friendly click system of installing a floor now includes a very versatile vinyl product.
So, how does the consumer choose one click product over the other? Well, let’s examine the attributes of the new vinyl clicks, and see how they compare with our traditional laminates.
The competitive edge that vinyl has over its fellow manufacturers, whether it be composite flooring, wood siding, ceramic, or basically any natural product, is that it’s a great imitator. Basically, vinyl can be molded, coloured, and imprinted, to look pretty much like anything. And, it can achieve this metamorphosis, or copy of the real thing, for a fraction of the cost of the original product.
Now, will vinyl perfectly match what it’s duplicating? Perfectly, no, but darn close. And, when you consider the vinyl alternative to slate or ceramic will never crack, while the real stuff almost always does, eventually, vinyl suddenly becomes a real good value. A further advantage is that while vinyl can be made to look like wood planking, slate, or ceramic tile, it still installs with the ease of vinyl, which is either by click form, or in some cases, a simple glue down application. What also makes vinyl flooring attractive to a person finishing their basement, is the fact that it’s extremely water resistant, or water impermeable.
I don’t like to use the term “waterproof”, even though the product is somewhat marketed that way, because the word “proof” is a little too encompassing. Sure, vinyl planking will handle spills and mop up easily. However, if you were to have a flood, or sewer backup, I’m not sure if most of us would be willing to dismantle the floor, clean each plank piece by piece, then spread it out on the back deck, or hang it out on the clothesline to dry, in order to salvage it.
Although composite laminates are available in a variety of thicknesses, the 12 mil (1/2 inch thick) v-edge product is what I would recommend. Looks good, assembles easily, and although limited in colour choices, 12 mil laminates are half the price of vinyl flooring, making them still a great value for your basement floor.