Local businesses help support local people, events, and fundraising initiatives. So, when donations from local retailers are based on a percentage of profits, the amount of support local retailers get from their local community, directly affects how many funding dollars will be tossed back into the community pot.
The more people support local businesses, the greater the amount of money available to those local persons and charities in need. As a result, by spending your money locally, you’re not only encouraging a local business, but you’re also helping support the local sports teams, theatre, community events, and the many charitable fundraisers. When local businesses make more money, they give more back. When sales are down, we inevitably have less to give. And that’s it. That’s all you’ve got to remember. Buying local helps your neighbors as well as the retail store or local tradesperson you just completed business with. That’s all the incentive anybody should require in order to shop locally.
How do you know when a salesperson isn’t local? Some clues are more evident, such as the fellow who knocks on your front door, introduces himself as Biff or Jett, let’s you know he’s in the neighborhood for the balance of the afternoon and would require only 15 minutes of your time, all while his unmarked, white paneled van is parked road side, still running, with only a silhouette of somebody at the wheel. For all intents and purposes, this guy’s about as local as the red poison-dart frog (more commonly found in the tropical forests of New Guinea).
Why buy local? Because in most cases, the local retailer or professional is going to care more. Not only is it our job to serve people well, and because that’s inherently what local business people strive to do, but we’re also part of the community. So, we live and interact with our customers every day. As a result, it’s in our best interest to be as good as we can.
Why buy local? For the after-sales service. Sometimes, a sale doesn’t go quite as smoothly as expected. Either a part is missing, or the product arrives in the wrong color, is the wrong size, or is damaged. When the customer has purchased a product locally, they’ll find themselves face to face with the person responsible for this misfortune, who by following up with the manufacturer, will hopefully be able to resolve the issue in a timely manner. Regardless of the problem, the key factor here is that you’re “face to face” with the salesperson. When a product is purchased from an out of town retailer, and there’s a problem, you’ll find yourself at the mercy of either a sales representative on line, or on the phone. So, should an issue arise after a product is purchased, what scenario, in your estimation, would present a customer with the best chance of success in resolving an issue, face to face, or over the phone?
Unfortunately, discussions regarding the after-sales service policy are often forgotten, or dismissed as irrelevant when making a purchase, when in fact it should be an element of priority.
Next, if you’ve allowed this travelling salesperson into your home, either because you’re lonely, have day-old baked cookies that need to be eaten, or are actually interested in what this salesperson has to say, please, DON’T SIGN ANYTHING. No matter what the deal, the one-time save 20 per cent today only type offer, or even if it’s a don’t pay for two years if you sign up right now, DON’T SIGN ANYTHING.
This darling salesperson may remind you of your grandson, but your signature gets sent directly to the head office, whereby any second thoughts regarding your purchase will be met with a not so darling pre-suit notice letter from their lawyer. In most cases, you’d have to be a really bad boy to get a lawyer’s letter from a local retailer. That’s why you buy local.